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Professional Image - Create an Impression that Attracts, Assures

Your professional image is what the customer sees when looking at your business. If you have a......

2018 - Get your Tradeshow On!

This last year (2017) was a busy time for the International Detailing Association (IDA). The......

SEMA Wrap-Up - Detail Presence Expands

The SEMA (Specialty Equipment Market Association) Show was held again this year at the Las Vegas......

Customer Convenience - Make Their Lives a Little Easier

Today’s customers are exceptionally responsive to added convenience. It seems that some customers......

Winterizing - Make it Through the Off Season

As you read this column, we are entering yet another fall season. For many detailers across the......

Carpet Cleaning - A Hot-Water Extractor Is Essential

One of the larger surface areas to clean on the interior of a vehicle is the carpeting. Now, when I......

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